YogaVibes Reponse to Recent Patent Controversy

Dear Friends,

The YogaVibes team has followed the recent yoga patent conversation with interest and concern. We have also received many emails, comments, and questions regarding the issue, enough that we've decided to add our thoughts to the discussion.

While this appears to be the first time the yoga community at large has learned of another streaming company being served with a cease and desist letter, this is not the first time we have heard about this particular letter and patent, and we have navigated similar situations in the past. For example, at one point we had a section on our site labeled "My Yoga." We were threatened with legal action for using this specific two word phrase if we did not immediately remove or rename that section. There will always be drama - all the more reason for accessible yoga!

YogaVibes has always believed in the strength and diversity of the yoga community, and that the practice of yoga can only benefit from increased access to excellent classes. We deeply value our teachers' contributions to YogaVibes and do our utmost to spread their unique voices and styles to more people. We know making a living teaching yoga is hard work, which is why we directly share our revenue with our amazing teachers and why we never ask teachers to contractually bind themselves to our site. We welcome Yoga International to the streaming yoga community. There is plenty of room online to reflect the richness and depth of our community - no one site can fit everyone's needs. Life is change and growth. We believe our yoga can, and should, reflect that.

We're continually grateful to all who dedicate themselves to sharing the gift of yoga, and we are honored to provide a platform that allows people all over the world to have access to their favorite teachers.

Keep Practicing!

Brian & Meredith (and the YogaVibes team)

Sep 26, 2013

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